YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NOnet declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott

    Tom Scott

    3 måneder siden

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOnet titles have to be short and catchy!

    • Ken Chiu

      Ken Chiu

      7 dager siden

      @TheWanderingMist wtf

    • Paul Jewel

      Paul Jewel

      9 dager siden

      Three things I would like to know 1 How big of a iron dust cloud coalescing, would it take to make say a railroad spike ? 2 why do they always show the solar system in the flat instead of a more realistic representation of a helix where the planets are following the sun around the galaxy ? 3 in an ever expanding universe, where space between everything is getting larger, could I be as big as a mountain was a short time ago ?

    • TheWanderingMist


      16 dager siden

      In America, movie ratings are not legally enforced. They are enforced solely by the MPAA.

    • Ken Chiu

      Ken Chiu

      Måned siden

      @Harv Pot Delete ads now and ban youtube :)

    • Harv Pot

      Harv Pot

      Måned siden

      I agree.

  2. Lykortos


    5 timer siden

    What a shock, politicians look after traditional avenues, but bring harder rules for new technology. The rules for influencers should be the same for everyone.

  3. Caramell Dansen

    Caramell Dansen

    5 timer siden

    Why doesn't anyone else? Because the law exists to protect businesses and property, not people. Of course TV gets it easy and we don't.

  4. Karrtar-KRAFT


    7 timer siden

    Omg I love disguised gambling game

  5. Jadey


    16 timer siden

    9:22 totally not some earbuds that we all keep hearing about thanks dankpods btw

  6. kael070


    18 timer siden

    9:40 nice jab at raycon and their rebranded aliexpress products

  7. Wepped


    22 timer siden

    So talk-shows like The View or whatnot should be under the same guidelines as youtubers. But they could get away with anything because they are playing the character of themselves?

  8. GodZefir


    23 timer siden

    I like going from Gucci Gang to YMCA

  9. Papa Llama

    Papa Llama

    Dag siden

    You do realize that nobody is going to stop in the middle of a movie and be like "This movie is sponsered by McDonald's"

    • JustinRay 2711

      JustinRay 2711

      8 timer siden

      but there's already ads between tv series, so there's no harm in adding some between them right?

  10. Amateur Ethicist

    Amateur Ethicist

    Dag siden

    They have to declare ads because that's a rule NOnet/Google/Alphabet have made.

  11. Genki G

    Genki G

    Dag siden

    youtuber discovers censorship and plucks a string leading to high places. the world is dumb, hence easily controlled. The best solution would be to educate yourself and others.

  12. Tsjip Tsjip

    Tsjip Tsjip

    Dag siden

    I do love how NOnet served me an ad right after the words “Is this an advert?” at 12:30

  13. An Guy With A Toe

    An Guy With A Toe

    Dag siden


  14. Stretchwiz


    2 dager siden

    You are here for 11:44

  15. Blue Berry

    Blue Berry

    2 dager siden

    I only watched to see him vape ngl

  16. John Kennedy Peña

    John Kennedy Peña

    2 dager siden

    came here from "tom scott dies" video…

  17. Penguin


    2 dager siden

    Is this an advert Ad plays Yes, is advert

  18. glitch gamer

    glitch gamer

    2 dager siden

    In india we have songs about lamborghinis and jaguars free advertising i guess

  19. Michael Nicholson

    Michael Nicholson

    2 dager siden

    11:45 is what you may have been searching for. IDK

  20. Fairy.


    2 dager siden

    11:45 “I am here in heaven”

  21. Bubxo


    3 dager siden

    11:46, thank me later



    3 dager siden

    11:46 Tom Nearly dies

  23. DJ Salad

    DJ Salad

    3 dager siden

    i got an ad just at 12:30 lmao

  24. Funny Bruh lol

    Funny Bruh lol

    3 dager siden

    That Ant and Dec set in Disney was such a stupid thing for crowds. I remember when I went some time before the show half the people were taking pictures near the set and the other half were just struggling to get past, because surprise surprise, putting a set slap bang in the middle of one of the most crowded areas of one of the most crowded parks entrances isn't that good of an idea

  25. Sahil vs the world

    Sahil vs the world

    3 dager siden

    Thank you for the effort you make into your videos. Just recently started to watch and I subscribed instantly. Thank you very much.

  26. lemon dude

    lemon dude

    3 dager siden


  27. so nice

    so nice

    4 dager siden

    i thought it said aids

  28. spicey FRIED-RICEy

    spicey FRIED-RICEy

    4 dager siden

    I love this 11:46

  29. Luke


    4 dager siden

    Tom Scott = commie????

  30. Mici


    5 dager siden

    Disguised Gambling Game release date when?

  31. Shawn Moses

    Shawn Moses

    5 dager siden

    “Is this an advert?” Gets advert

  32. Pointer jian Ch.

    Pointer jian Ch.

    5 dager siden

    11:45 Tom scott chokes on smoke

  33. I Be

    I Be

    5 dager siden

    ‘Everyone draws the line just below what they’re doing.’

  34. David Reyngoudt

    David Reyngoudt

    6 dager siden

    Tom: Time to play, IS THIS AN ADVERT? Me: Gets a NOnet ad instantly... Me: yes, yes it is

  35. John Hammink

    John Hammink

    6 dager siden

    Whenever laws are "enforced" asymmetrically like this, one can generally assume that it's about consolidating and preserving consolidated power.

  36. Jeff Bruce

    Jeff Bruce

    7 dager siden

    I really loved that Raycon burn! 😂😂😂

  37. It Beat

    It Beat

    7 dager siden

    Who waited until end of credit to see if there was any sneaky remark of sponsorship

  38. James Lin

    James Lin

    7 dager siden

    All I have to say is that the 30 minute animated toy advertisements from the 1980s were the best.

  39. Maximo Ortiz

    Maximo Ortiz

    7 dager siden

    I seem to recall that in chile movies are required to start with an "Sponsored by" kind of thing, although i wouldn't be surprised if i were wrong.

  40. KalahariSwirl


    7 dager siden

    Now time to play, Is this an Advert! youtube plays ad about Google Ads Me: Uhhhh

  41. Rabbi Herschel Lieberman-Bergblattstein

    Rabbi Herschel Lieberman-Bergblattstein

    8 dager siden

    More recently, there's been a disturbing trend of medical companies spreading the big bucks around to get "influencers" to talk about getting vaccinated. I'm not an anti-vaxxer, but that's still creepy as all hell.

  42. Adam Greene

    Adam Greene

    8 dager siden

    I want an "Asbestos Land" hat now.

  43. Sloane Mac Tíre

    Sloane Mac Tíre

    8 dager siden

    Came to the comments to see reactions to 11:45 and Tom's ridiculous reaction to vaping. I was not disappointed in the least!

  44. Carlos De La Trinidad Oceguera

    Carlos De La Trinidad Oceguera

    8 dager siden

    A guy named CAS brought me here.

  45. Matt Faraday

    Matt Faraday

    8 dager siden

    Remember when Aston Martin wanted MGM to pay them for using one of their cars? So Bond got a BMW instead.

  46. C I

    C I

    8 dager siden

    Great video. Thanks for making this. Very informative.

  47. JDH


    8 dager siden

    The line that really sums it up around 1630, if it didn't work, they wouldn't be paying millions for the product placement. And everyone knows this, there's just a lot of other money getting thrown around to make sure there's no laws against it.

  48. Yakuza Gaming

    Yakuza Gaming

    9 dager siden

    Because I said so!

  49. IggyDev


    9 dager siden

    "Threatening senior politicians" 26:10 Oh oops sorry, guess I will just threaten junior politicians then

  50. El Majore

    El Majore

    9 dager siden

    29:10 Tom Scott: "Anyone who has extreme views either way will be certain that the other side is wrong"

  51. Jack MB

    Jack MB

    9 dager siden

    12:31 with that mid roll very clever

  52. XhixnX


    9 dager siden

    sheeeeesh vape god tom 11:44

  53. Nano Blue

    Nano Blue

    10 dager siden

    ' It's time to play... Is this an a-- *Ad Plays* --dvert ?' yes yes I think it is

  54. Jacqui Layton

    Jacqui Layton

    10 dager siden

    This is a bit odd considering the term 'soap opera' came from advertising becoming full blown shows.

  55. Sam McCandless

    Sam McCandless

    10 dager siden

    The question is whether people draw the line just underneath themselves because they need to include what they’ve already done or want to do OR because that’s where the line is for them and they’re fine walking right up to it

  56. WhatTheFridge 1o1

    WhatTheFridge 1o1

    10 dager siden

    "is this an advert" Advert plays

  57. Olav Olavson

    Olav Olavson

    10 dager siden

    Eff me sideways. Who made that sound? Who did the lighting?

  58. Alexandr Chichenin

    Alexandr Chichenin

    11 dager siden

    This video is just awesome.

  59. Talon Greenlee

    Talon Greenlee

    11 dager siden

    I’ve always held as rule number one for good skepticism “don’t believe anything that someone is paid to tell you.” Its a bit difficult to make that determination when you don’t know whether or not that’s the case.

  60. Zelnyair


    11 dager siden

    I don't know why NOnet can't put a little colourful symbol next to a video thumbnail as a shorthand for "This video is sponsored" or "This video contains product placement/endorsement/sponsorship"? Just make it a checkbox you can tick in the settings, and it would make it all a lot simpler. If NOnet can have a tick mark next to verified users' names, then I don't see how and why it can't do something like what I suggested.

  61. Matt Murphy

    Matt Murphy

    11 dager siden

    3:08 "strong move there to rhyme the brand name with itself" Lmao I always wondered why that line was so awkward

  62. Yohan Fradette

    Yohan Fradette

    11 dager siden

    11:44 dont ask why

  63. d0xalic


    11 dager siden

    Good Video

  64. Peter James Villegas

    Peter James Villegas

    11 dager siden


  65. Zmargo702


    11 dager siden

    “Well it’s time to play.. IS THIS AN ADVERT!” immediately gets and ad

  66. Scott Murray

    Scott Murray

    11 dager siden

    That's awesome that advertising was prohibited

  67. Conncard


    11 dager siden

    "Is this an advert" *Ad spot deliberately placed*

  68. Flametionist


    12 dager siden

    11:45 is what we all came here for

  69. Rhys Benjamin

    Rhys Benjamin

    12 dager siden

    For what it’s worth, Nikkie De Jager is hosting the Eurovision Song Contest this year.

  70. Phos4us


    12 dager siden

    Those honest sponsorships were funny

  71. xwarockx3


    12 dager siden

    23:28 When your friend doesn't high five you. Pain.

  72. The Student Official

    The Student Official

    13 dager siden

    Honestly, The Ring doorbell is a good writing prompt material

  73. Brett DeLong

    Brett DeLong

    13 dager siden

    W.C. Fields notoriously worked around the ban of advertising cigarettes by talking about his son...Chester Fields.

  74. Brett DeLong

    Brett DeLong

    13 dager siden

    I would never use a product because a celebrity said I should.

  75. lucminax


    13 dager siden

    Wtf I want to vape now

  76. Doctor_C_Jack


    13 dager siden

    "It's time to play 'Is This an Advert?'" *NOnet advert plays.*

  77. Dorian Kucio

    Dorian Kucio

    14 dager siden

    11:46 "vewy *dies*"

  78. Video Game Music

    Video Game Music

    14 dager siden

    The best product placement I’ve ever seen was the ‘Punch’ soft-drink in Willy’s Wonderland. Mainly because ‘Punch’ is *not a real soft-drink.*

  79. Jean Barque

    Jean Barque

    14 dager siden

    Around 11:40 when you speak about music video. But how does it work if the music video is on youtube.. ?

  80. Slap Ninja

    Slap Ninja

    14 dager siden

    Just a mouth operated fog machine

  81. Mr_ZeeBeastZeo


    14 dager siden

    wai so you vaped a smoke mashine AHAHHAHAHAHAHAHAHAHA

  82. ecknareal


    14 dager siden

    AND it's time to play is this an Ad.... *actual advert starts*

  83. Yeezy Yankie

    Yeezy Yankie

    14 dager siden

    11:46 What you came here for

  84. MAPP Gaming

    MAPP Gaming

    15 dager siden


  85. cantthinkofausername lol

    cantthinkofausername lol

    15 dager siden

    The direct raycons diss made me feel happiness on astronomical levels

  86. William Hall

    William Hall

    15 dager siden

    Your videos are gold 🤣

  87. Chris JollyBunny

    Chris JollyBunny

    15 dager siden

    OK.... I mean this in the best possible compliment! But like, are you the son of Matthew Mccadden (aka Tom from Spooks). Cos you're literally the younger version of him!

  88. Om Patel

    Om Patel

    15 dager siden

    9:43 I feel insulted because these seem like the earbuds I use

  89. Boss Invader

    Boss Invader

    15 dager siden

    This entire episode all I could think was of the pharmaceutical ads we have on TV here in the USA. "You'll get %5 lower bad cholesterol, potentially. Results MAY vary from patient to patient and could possibly differ from circumstance to circumstance so please consult with your doctor. Most common side effects from this medicine is Heart Attack, Brain Aneurism, Liver Failure, Genital Liquification, Lockjaw, blindness, full body cancer, loss of physical touch and sensation, deafness and other equally minor symptoms! If you can't afford this medicine, we can help you!"

  90. Queen Elizabeth II

    Queen Elizabeth II

    16 dager siden

    It's time to play: Is This An Advert! *ad plays*

  91. North Coast_89

    North Coast_89

    16 dager siden

    I always used to wonder as a kid why certain video games, films, music videos, or even NOnetrs would obviously show a brand off or even mention it and persuade you to try it out. I thought they were just showing it off for fun. Now I know they're actually being paid.

  92. CrystalGreymon


    16 dager siden

    Tom: Is this an advert? *Red Bull ad plays* Me: I KNOW THIS ONE! It is!

  93. ellibod1


    16 dager siden

    Greatest vaping advert ever

  94. Puremindgames


    16 dager siden

    I just assume I'm always being advertised to, and live in a state of constant "Ow much!?".

  95. C H

    C H

    16 dager siden

    I wonder how different Tom Scott the character is to the person...

  96. Peter W

    Peter W

    17 dager siden

    Lazy reaction video I see what you did there

  97. Fimy32


    17 dager siden


  98. James Gowin

    James Gowin

    17 dager siden

    Spearmint cannot be trademarked. There is a plant with the name Spearmint.

  99. XplosionsLite


    17 dager siden

    16:27 Jesus if this character is an exaggeration, I don't want to know how exciting and lively the real Tom Scott is.

  100. evie schutte

    evie schutte

    17 dager siden

    "is this an advert?" *ad plays*